WLHC-FM Life 103.1 is proud to announce that three of its Sales and Marketing Consultants, Mary Button, Kenny Cates, and Scott Fletcher, have earned the coveted designation of Certified Radio Marketing Consultant.

The CRMC program is offered through the Radio Advertising Bureau (RAB). RAB is acknowledged as the premier sales and marketing association of the Radio industry with more than 5,000 member stations, networks, and radio sales organizations in the U.S. and abroad. To earn the CRMC certification, Ms. Button, Mr. Cates, and Mr. Fletcher undertook a rigorous course of marketing and advertising study that culminated in a comprehensive three-hour online examination.

“The CRMC designation is one of the most recognized, respected, and prestigious accreditation programs in advertising,” says WLHC-FM President Alan Button. “The CRMC program establishes recipients as modern-day radio marketing professionals who understand the needs and priorities of 21st century advertisers.”

WLHC-FM Life 103.1 is a full-power 6,000 watt station with offices and studios in Sanford, Lee County, and a tower-transmission site in Moore County. Life 103.1 broadcasts to 11 counties in the Heart of North Carolina, including Moore, Lee, Chatham, Randolph, Montgomery, Harnett, Richmond, Scotland, Hoke, Cumberland, and Wake Counties.

Moore County Parks & Recreation Basketball

Moore County Parks & Recreation
Youth Basketball League
(Carthage 1) - 7 & 8 year olds

Weekend Additions

T.J. Allen and Jim Benedict have joined the Life 103.1 weekend team.

Benedict, a two-time regional Emmy Award winner, was with the station previously from 2004 to 2006. He has returned to host Sunday afternoons from 12 p.m. to 4 p.m.

Allen found her true love for radio at Campbell University. She has worked at stations in Raleigh, Greensboro, and Burlington. She is hosting Saturday evenings from 5 p.m. to midnight and Sunday evenings 4 p.m. to 9 p.m.

"We are excited to work with Jim in this capacity again. Both he and TJ are great voices to have on the station," said Steve Koranda, Station Manager. "Jim and T.J. will add a greater variety to the weekends."

Featured Artist

Neil Diamond is one of pop music's most enduring and successful singer-songwriters. As a successful pop music performer, Diamond scored a number of hits worldwide in the 1960s, 1970s, and 1980s. According to David Wild, common themes in Diamond's songs are: "A deep sense of isolation and an equal desire for connection. A yearning for home - and at the same time, the allure of greater freedom. The good, the bad and the ugly about a crazy little thing called love."
Critic William Ruhlmann wrote of Diamond, "As of 2001, he claimed worldwide record sales of 115 million copies, and as of 2002 he was ranked third, behind only Elton John and Barbra Streisand, on the list of the most successful adult contemporary artists in the history of the Billboard chart." As of May 2005 Diamond had sold 160 million records worldwide, including 48 million records in the U.S.
Though his record sales declined somewhat after the 1980s, Diamond continues to tour successfully, and maintains a very loyal following. Diamond's songs have been recorded by a vast array of performers from many different musical genres.
Diamond was inducted into the Songwriters Hall of Fame in 1984, and in 2000 received the Sammy Cahn Lifetime Achievement Award.

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